Customer and Market Research

“Equip your corporate team with advanced Customer and Market Research skills to drive informed strategies and foster business success in this specialized course.”

Module:1 Introduction

The Importance of Customer Research
Types of Customer Research
Who Are Your Customers?

Module:2 Defining Your Target Market

Segmenting Your Target Market
Who Are Your Competitors?
How to Conduct a Competitive Landscape Analysis
Putting Your Research to Work
How to Create and Use Buyer Personas
Mapping Your Customer’s Journey

Summary

Practice What You’ve Learned
Happy learning

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