Personal Branding

Module:1 Defining Yourself(I)

• If You Don’t, They Will

• Brand Mantra

• Be Real

• SWOT Analysis

• Knowledge Check

Module:2 Defining Yourself(II)

• Pillars

• Passions

• Define Your Strengths

• The Three Cs

• Knowledge Check

Module:3 Controlling and Developing Your Image

• Clear and Defined

• Consistent Image

• It Takes a Commitment

• Live It Every Day

• Knowledge Check

Module:4 Personal and professional Influences

• Corporate and Personal Integration

• They Will Influence Each Other

• Be a Professional

• Build Rapport

• Knowledge Check

Module:5 Sharpening Your Brand

• Blogging

• Authenticity Is Key

• Transparency

• Networking

• Knowledge Check

Module:6 Appearance Matters

• First Impressions

• Rise Out of the Crowd

• True Reflection

• Dress for Success

• Knowledge Check

Module:7 Social Media(I)

• Needs Constant Monitoring

• Security

• Have an Objective

• Promote

• Knowledge Check

Module:8 Social Media(II)

• It’s a Tool

• Content is King

• Have a Gimmick

• Don’t Ignore Any Mentions

• Knowledge Check

Module:9 Brand Management During a Crisis

• Caught in a Bad Spot?

• Never Burn a Bridge

• Information

• Monitor and Respond

• Knowledge Check

Module:10 Branding Personality Traits

• Identify Your Unique Values

• Be Bold

• Think Outside the Box

• Fail. Learn. Repeat.

• Knowledge Check