Introduction
- Course Objectives
Module 1: The Basics of Social Media Marketing
- What is Social Media Marketing?
- The 5 Pillars
- Considering KPIs
- Social Media Marketing Tools
- The Benefits
- Knowledge Check
Module 2: Facebook
- Pros / Cons
- Facebook Stories
- Likes / Comments
- Posts / Links
- Tracking and Measurement
- Knowledge Check
Module 3: YouTube
- Pros / Cons
- Types of YouTube Ads
- Channel
- Content and Voice
- Tags and Measurement
- Knowledge Check
Module 4: Twitter
- Pros / Cons
- Types of Tweets
- Voice
- Tags and Links
- Tracking and Measurement
- Knowledge Check
Module 5: LinkedIn
- Pros / Cons
- Types of Ads
- Optimize Search in Profile
- Groups and Links
- Tracking and Measurement
- Knowledge Check
Module 6: TikTok
- Pros / Cons
- Hashtag Challenges
- Advertisement Types
- Tracking and Measurement
- Content
- Knowledge Check
Module 7: Pinterest
- Pros / Cons
- Watch
- Pins and Boards
- Traffic and Links
- Tracking and Measurement
- Knowledge Check
Module 8: Tumblr
- Pros / Cons
- Choosing a Theme
- Posting and Conversation
- Links
- Tracking and Measurement
- Knowledge Check
Module 9: Snapchat
- Pros / Cons
- Geofilters and Lenses
- Audience
- Ads
- Tracking and Measurement
- Knowledge Check
Module 10: Instagram
- Pros / Cons
- Instagram Stories
- Niche and Quality
- Hashtags
- Tracking and Measurement
- Knowledge Check
Assessment
- Post Test
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