Social Media Marketing

Introduction

• Course Objectives

Module 1: The Basics of Social Media Marketing

• What is Social Media Marketing?
• The 5 Pillars
• Considering KPIs
• Social Media Marketing Tools
• The Benefits
• Knowledge Check

Module 2: Facebook

• Pros / Cons
• Facebook Stories
• Likes / Comments
• Posts / Links
• Tracking and Measurement
• Knowledge Check

Module 3: YouTube

• Pros / Cons
• Types of YouTube Ads
• Channel
• Content and Voice
• Tags and Measurement
• Knowledge Check

Module 4: Twitter

• Pros / Cons
• Types of Tweets
• Voice
• Tags and Links
• Tracking and Measurement
• Knowledge Check

Module 5: LinkedIn

• Pros / Cons
• Types of Ads
• Optimize Search in Profile
• Groups and Links
• Tracking and Measurement
• Knowledge Check

Module 6: TikTok

• Pros / Cons
• Hashtag Challenges
• Advertisement Types
• Tracking and Measurement
• Content
• Knowledge Check

Module 7: Pinterest

• Pros / Cons
• Watch
• Pins and Boards
• Traffic and Links
• Tracking and Measurement
• Knowledge Check

Module 8: Tumblr

• Pros / Cons
• Choosing a Theme
• Posting and Conversation
• Links
• Tracking and Measurement
• Knowledge Check

Module 9: Snapchat

• Pros / Cons
• Geofilters and Lenses
• Audience
• Ads
• Tracking and Measurement
• Knowledge Check

Module 10: Instagram

• Pros / Cons
• Instagram Stories
• Niche and Quality
• Hashtags
• Tracking and Measurement
• Knowledge Check

Assessment

• Post Test